Welcome to the latest edition of the Enterprise Edge newsletter.
Are you a Cornish business? Do you buy Cornish products?
Cornwall Enterprise wants to find out more about where Cornish businesses purchase their products and services and whether there is the opportunity to match local buyers with Cornish suppliers. If you own or work for a business in Cornwall that has more than 5 employees, we would appreciate your help by taking part in the Buy Cornish Local Sourcing study. This study will take no longer than 10 minutes of your time.
Taking part in this research could benefit the Cornish economy.
For more information visit -http://www.buy-cornish.co.uk/survey.php
The Buy Cornish Local Sourcing project is supported by Rural Cornwall and Isles of Scilly Partnership Rural Renaissance Funding and the South West of England Regional Development Agency
Family members support businesses
Nearly six out of ten businessmen in Britain say a relation is engaged in their enterprise in some function, such as a member of staff, a consultant or shareholder. Tenon Forums research has discovered that a third of all small businesses were managed by couples and that a quarter are controlled alongside parents or siblings. Tenon Forums study also showed that one in six businessmen had inherited their business and that a quarter of businessmen intended to pass it on to relations.
Industry Focus: Premium Lagers, Beers and Cider
According to KeyNotes Premium Lagers, Beers and Cider Report in August 2007, the total market value was estimated to be in the region of £14.18 billion. The clearest classification of premium products can be directly related to the alcoholic strength. Furthermore, the positioning of a brand may also affect whether a product can be considered a premium drink or not.
The market can be divided into three main sectors: premium lagers; premium beers; and premium ciders. In 2007, premium lagers comprised nearly three quarters of the overall market at 74.1% whereas premium beers comprised 23.6% and premium ciders 2.3%.
The UK market is dominated by global brewers, generating the expected marketing push for their premium products. The noteworthy premium lager brand in the UK market is Stella Artois. Despite the dominance of the multinational brands, there are a growing number of regional brewers who continue to practice traditional brewing. These brewers support cask ales such as Abbot Ale, London Pride and Old Speckled Hen.
Cider has become an increasingly novel product in the fashionable drinks market. The most prominent cider is Magners, imported from the Republic of Ireland. It is set to challenge ready-to-drink (RTD) spirits like Smirnoff Ice. Premium Lagers are also becoming challenged by new products in the market. Becks Vier and Budweiser Silver are both under 5% ABV and have been launched due to the healthy-drinking issue. Therefore, this has produced a new level of competitive low-strength session lager.
Keynote forecasts that the Premium Lager, Beer and Cider market is to grow by 12% between 2008 and 2012. Nonetheless, whilst premium lager and beer is expected to show a strong recovery in the market, ciders are predicted to decline.
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